Conscious Consumerism

Hey guys! How have you been doing? This article is very close to my heart and honestly something that I have adapted over the years. Published in the CityScope Magazine this month, I thought it would be a great piece for all the lovely readers out there.

Shopping is a word that excites one and all. After all, who does not love to shop? A few years ago, one would go shopping for essentials, but with the changing times, the trend has changed. Nowadays, people shop for everything and anything that they desire.

For many, shopping is equivalent to therapy. Whether one is sad or happy or is getting bored and has nothing to do, shopping has become an alternative to express moods and emotions.

However, the flip side is that people don’t realize that they have become hoarders in the process. The huge pile of clothes and innumerable shoes that the overflowing closets and shoe-racks can’t support trigger a set of questions for the shopaholics.

Does one really need so many clothes? What do they think before buying? What about the impact caused by each purchase?

Every garment that one purchase have gone through a number of stages in the supply chain. The process begins with acquiring the fiber, which could be grown naturally or synthetically. Fibers are then dyed and weaved into the fabric, which is later stitched into a garment. As simple as the process sounds, it’s much more complicated.

Textile industries are one of the most polluting industries in the world. Industries use synthetic dyes for mass production that are later discharged into the water bodies.

These dyes are not only harmful to the environment but also to humans. Being hazardous and toxic, chemical dyes increase the chances of contracting several skin diseases and tumors. Moreover, textile workers are employed in poor working conditions and are paid low wages to cut down production costs.

Another major concern is overproduction. Brands produce a lot more than needed, and these garments end up in the dump as many of these are non-degradable.

The list may seem never-ending, but if people alter their behavioral pattern, there’s a lot that can be done to ensure sustainability and promote fashion.

Here are five ways one can become a ‘conscious consumer’ without compromising much.

1. Quality Over Quantity

Each year tons of garments end up being discarded. Many of these outfits are not even worn once or just once. The increase in demand leads to an increase in production.

Think twice before purchasing an outfit. Research well about the brand as well as the product so that you are fully aware of the item. Ask brands to be transparent about their supply chains and consume mindfully.

If we monitor our purchases and consume less, it directly affects the production rate. Thereby, emphasis on quality products over quantity should be given.

2. Promote Slow Fashion

To make greater sales and profits, higher brands have introduced fast fashion where new fashion products are brought into the market to lure the consumers each month or season.

We are made to feel we’re out of trend, and we need to buy the latest collection. And this cycle goes on and on.

To avoid over-consumption and reduce the volume of discarded clothes, one can buy an outfit that can be used for multiple purposes and lasts long. There are several other options that help to consume less such as shopping second-hand, renting, and sharing wardrobes.

3. Make Your Own Trends

Wear what you like to wear and not what’s in the trend. Trends change but what stays is your sense of style. Stay true to the outfits that define your persona.
While it may not harm to revamp your wardrobe in order to flaunt that new style or channel the inner diva in you, but the purchases you make might just make a big difference.

4. Buy Local

Support local businesses by purchasing from them rather than chasing high-end brands. We have a rich history of traditional crafts and fabrics. These crafts are mainly sustainable and represent our culture. However, with changing times, consumers have inclined more towards fast fashion and forgotten about the traditional crafts. These crafts have existed for centuries and are slowly dying. For reviving them, one should buy and promote them.

5. Revamp your closet:

Our wardrobes have a lot of garments, which are old and we are bored of. Rather than discarding them, one can easily give them a new look. There are a lot of DIY techniques, which help to transform your old to completely new.

For example, a classic overused denim jacket can be ripped, embroidered, or even hand-painted. Voila! You now have a one-of-a-kind jacket to flaunt.

Revamping makes you an artist where your clothes are your canvas so be as creative as you can be and make statements.

On a general note, it is good to hear all about the confessions of a shopaholic that include the deeds of spending moolah on all that is trendy, but be sure to look upon your favorite high brands first with how high do they prioritize sustainability in creating and serving you them looks!

We as buyers have to make the conscious decision to choose trendy and sustainable both, so choose to fill your cart wisely!

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